Make space for culture.

Branding is what Arena does. Branding is their culture.

We communicated their brand through red accents and sentimental art pieces.

Our goal was to incorporate their vision, while retaining a timeless aesthetic.

To meet the exigent needs of the client (a.k.a. no panel systems), we divided users differently. We routed storage, power, and data through beams instead of a traditional panel system.